January 23, 2014

How do your customers see your business with multiple locations?

I’d like to first congratulate business owners that have multiple locations for your business. But, I’d also like to warn you that opening a second or a third location can have a negative effect on your ability to be found using Google.

The internet, and Google in particular look for 3 basic pieces of information about your business; business name, address and phone number. 

Opening another location can make this information inconsistent across the web. Once your location’s business information hits the internet, search engines are now looking at two businesses with the same name but two different addresses. This can make it harder for you to be found. It can lower your ranking. Businesses with one location with a consistent address and phone number may rank higher than you because of the reliable information.

Another problem is that some businesses open a second location but a share a phone number with both locations. Some businesses may or use an 800 toll free number. The 800 number is not considered a local number. This also confuses the web with inconsistent information. Again, a business with consistent information may rank higher.

Businesses with multiple locations need consistent name address and phone number for each location. A Yext Certified Provider can provide a solution to this problem. We can scan they internet for inconsistencies in your business.  We can make sure your business information is correct at 58 different search engines, directories and review sites. This will increase your ranking at all of your locations.  

If you would like to check out your business information now, visit our business scan. Call us if you have any questions.